Trade Fair

BOE INTERNATIONAL 2025: Featuring Innovations and Soft-Serve Ice Cream

From January 15 to 16, 2025, BOE INTERNATIONAL in Dortmund once again opened its doors—a must-attend event for the event industry. We at Pradler Veranstaltungstechnik were also there, showcasing a creative and informative booth. In addition to impressive event technology, we made a splash this year with a cool surprise: freshly served soft-serve ice cream for our visitors!

Where Technology Meets Delight

Our booth was not just a hotspot for cutting-edge event technology but also a welcome destination for a sweet, refreshing treat. While our guests explored the world of event technology, they could enjoy a soft-serve ice cream and engage in relaxed discussions about topics such as renting LED spotlights, full-service trade show lighting, and stage construction for events.

With this charming idea, we not only attracted plenty of attention but also created an inviting atmosphere for conversations. It demonstrates that we deliver not just technology but also a passion for innovation and fun!

Of course, our event technology took center stage. The highlights included:

  • Our LED spotlight series offering exceptionally high light output with minimal energy consumption.
  • Customizable trade show lighting tailored perfectly to any booth.
  • State-of-the-art media technology for conferences, combining ease of use with high-end results.

Many visitors were particularly impressed by our innovative and eco-friendly lighting concept. Thanks to in-house manufacturing of our LED spotlights and on-site maintenance, we are setting new standards in sustainability.

A Gimmick with Impact

Why soft-serve ice cream? Because we wanted to show that while technology is our core business, we also bring a sense of humor and lightheartedness. The concept was a hit: our booth became a meeting point not only for tech enthusiasts but also for ice cream lovers. The relaxed atmosphere helped us connect with many new customers.

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